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grp - gross rating point
The total number of impressions delivered by a media schedule expressed as a percentage of a market population. One rating point represents a circulation equal to 1% of the market population.
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- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
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- Acronym-Abbreviation:
Other Languages:
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