неценовна конкуренција

неценовна конкуренција

Trying to win business from rivals other than by charging a lower price. Methods include advertising, slightly differentiating your product, improving its quality, or offering free gifts or discounts on subsequent purchases. Non-price competition is particularly common when there is an oligopoly, perhaps because it can give an impression of fierce rivalry while the firms are actually colluding to keep prices high.

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Частина мови: noun
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Blossary:
Галузь/тема: Economy
Category: Economics
Company: The Economist
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Пов'язані терміни

конкуренција

Business services; Marketing

Products or services that can replace one's own product or service without a loss to the customer.

конкуренција

Economy; Economics

The more competition there is, the more likely are firms to be efficient and prices to be low. Economists have identified several different sorts of competition. Perfect ...

прогнозирање

Economy; Economics

The stuff that enables people to earn a living. Human capital can be increased by investing in education, training and health care. Economists increasingly argue that the ...

фиксни трошоци

Economy; Economics

Production costs that do not change when the quantity of output produced changes, for instance, the cost of renting an office or factory space. Contrast with variable costs.

финансиски посредник

Economy; Economics

A middleman. An individual or institution that brings together investors (the source of funds) and users of funds (such as borrowers). May be increasingly at risk of ...

извоз

Economy; Economics

Sales abroad. Exports grew steadily as a share of world output during the second half of the 20th century. Yet by some measures this share was no higher than at the end of the ...

очекуван поврат

Economy; Economics

The capital gain plus income that investors think they will earn by making an investment, at the time they invest.

очекувања

Economy; Economics

What people assume about the future, especially when they make decisions. Economists debate whether people have irrational or rational expectations, or adaptive expectations that ...