Home > Terms > English, UK (UE) > optimal viewing or drive times
optimal viewing or drive times
The times of day relative to a sign location that have proven to offer the greatest number of viewer impressions, and therefore bringing the highest price for advertising display; often near malls, major intersections or busy highways. (Frequency) The average number of times an individual has the opportunity to see an advertising message during a defined period of time. Frequency in outdoor advertising is typically measured over a four week period.
0
0
Improve it
- Part of Speech: noun
- Synonym(s):
- Blossary:
- Industry/Domain: Advertising
- Category: Billboard advertising
- Company:
- Product:
- Acronym-Abbreviation:
Other Languages:
Member comments
Terms in the News
Featured Terms
Industry/Domain: Geography Category: Cities & towns
Muscatine
Muscatine is a city in Muscatine County, Iowa, United States. Founded by representatives of Colonel George Davenport in 1833, the European-American ...
Contributor
Featured blossaries
Browers Terms By Category
- Organic chemistry(2762)
- Toxicology(1415)
- General chemistry(1367)
- Inorganic chemistry(1014)
- Atmospheric chemistry(558)
- Analytical chemistry(530)
Chemistry(8305) Terms
- Cables & wires(2)
- Fiber optic equipment(1)
Telecom equipment(3) Terms
- Cultural anthropology(1621)
- Physical anthropology(599)
- Mythology(231)
- Applied anthropology(11)
- Archaeology(6)
- Ethnology(2)
Anthropology(2472) Terms
- Fiction(910)
- General literature(746)
- Poetry(598)
- Chilldren's literature(212)
- Bestsellers(135)
- Novels(127)
Literature(3109) Terms
- SAT vocabulary(5103)
- Colleges & universities(425)
- Teaching(386)
- General education(351)
- Higher education(285)
- Knowledge(126)