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hartë perceptimi
A technique of market research in which the key attributes of a product or service are identified and competing products rated according to their ability to satisfy the desired ratings.
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- Частина мови: noun
- Синонім(и):
- Blossary:
- Галузь/тема: Advertising
- Category: Marketing communications
- Company: Butterworth-Heinemann
- Виріб:
- Акронім-Скорочення:
Інші мови:
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