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manaxhim i të dhënave

The process of maintaining and refining accurate customer information.

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marketing i drejtpërdrejtë
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An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

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A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

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The establishment of procedures for anticipating and dealing with communications problems.

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