Jedinica

An outdoor unit that has not been equipped with lighting for nighttime illumination of an advertising message. The DEC for an unilluminated unit is calculated using a 12 hour ...

jednosmjerna jedinica

Electrical equipment; Electricity

Allows inputs to be measured in one direction only. The stated output range indicates the minimum and maximum input levels.

obrazovna jedinica

Education; Teaching

Predmet ili lekcija koju neko treba naučiti u toku učenja.

Udio

Advertising; Billboard advertising

The number of units required to achieve a desired GRP level for a particular market. Traditional poster panel showings consist of a quantity of illuminated and unilluminated ...

Alternativni medij

Advertising; Billboard advertising

Outdoor formats that do not fall into the categories of: billboards, street furniture or transit. Most alternative media is used to create customized solutions for advertisers.

Željezna konstrukcija

Advertising; Billboard advertising

A length of steel or iron bent at a right angle along its long dimension, used as a support or structural framework.

Pristup

Advertising; Billboard advertising

The distance measured along the line of travel from the point where an advertising unit first becomes fully visible to the point where the copy is no longer readable.

Revidirana cirkulacija

Advertising; Billboard advertising

The certification of traffic circulation. The Traffic Audit Bureau (TAB) independently audits records and circulation data for outdoor advertising according to established ...