Kartica za odgovor

Kartica za odgovor

A direct response method of promoting a company's product by asking the consumer to answer a few questions, and mail in the card. This can be very helpful in providing a company with information on how to advertise better, or on what products the consumers would like to see.

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Галузь/тема: Advertising
Category: Print advertising
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Gerilski marketing

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

Reklamiranje

Advertising; Print advertising

Messages paid for by a sponsor to help sell their product(s). These are usually found on TV, radio, or newspapers.

Novinska brošura

Advertising; Print advertising

Letter or A4 sized information sheet either printed or in electronic format with a design layout similar to a newspaper. Newsletters generally contain information that is of ...

Umjetnički direktor

Advertising; Print advertising

Creative head in an advertising firm, responsible for creating creative briefs for adverts.

Lojalnost brendu

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is ...

Zajedničko stvaranje brenda

Advertising; Television advertising; Radio advertising; Print advertising; New media advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even ...

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