Porterovih pet sila

Porterovih pet sila

A model created by Michael E Porter and used to analyze the five forces that affect a business: buyers, suppliers, substitutes, new entrants and rivals.

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Галузь/тема: Business services
Category: Marketing
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sila

Chemistry; General chemistry

The rate at which energy is supplied. Power has define(SI) units of J/s, sometimes called "Watts" (W).

Dijete "baby boom" perioda

Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka

Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)

Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)

Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti

Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.