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nevojat

The gap between a consumer’s current state and the desired state.

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The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

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A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

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The identification of the specific goals which advertising is designed to fulfil.

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Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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