të dhëna

të dhëna

A computer-based listing of the names, addresses and other details of current and potential customers, which can be used for purposes of direct marketing.

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Частина мови: noun
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Blossary:
Галузь/тема: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
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të dhëna të brendshme

Advertising; Marketing communications

Computer-based records compiled from internal records such as sales registrations, warranty cards and other sources for the purpose of direct marketing .

të dhëna mbi riskun

Business services; Project management

A repository that provides for collection, maintenance, and analysis of data gathered and used in the risk management processes.

të dhëna demografike

Business services; Marketing

Information used to target segments of the population for marketing such as age, sex and income.

marketing i drejtpërdrejtë

Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë

Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë

Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim

Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

strategji krijuese

Advertising; Marketing communications

The identification of the specific goals which advertising is designed to fulfil.

manaxhim krize

Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

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