- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The way in which a company is perceived, based on its history, beliefs and philosophy.
Industry:Advertising
A sum of money held in reserve to respond to unforeseen circumstances.
Industry:Advertising
A programme in which the manufacturer pays an agreed percentage of the retailer’s advertising costs in return for the featuring of the manufacturer’s brand.
Industry:Advertising
The process of using market research to gain an understanding of consumer response towards an advertising proposition.
Industry:Advertising
Campaigns created to promote awareness and understanding of a company.
Industry:Advertising
The programme of communication and change that a company undertakes in order to communicate its values.
Industry:Advertising
A sales promotion technique in which the consumer is offered prizes in return for solving some form of puzzle.
Industry:Advertising
Purchasing decisions in which the consumer will require additional information on which to base an evaluation of alternatives. Most often occurs where the capital outlay is great or the risk is high.
Industry:Advertising
A research procedure in which outline ideas are exposed to current and potential consumers to learn about their response.
Industry:Advertising
