- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
That part of the process of consumer buying behaviour which results in an evaluative judgement about the alternatives.
Industry:Advertising
The means by which the recipient of a message transforms and interprets it.
Industry:Advertising
Groupings of individuals based on characteristics such as age, sex, race and income.
Industry:Advertising
The use of postal and other delivery techniques to communicate with a defined target audience.
Industry:Advertising
An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.
Industry:Advertising
A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.
Industry:Advertising
The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.
Industry:Advertising
Those individuals who participate in the purchasing decision process, usually in the context of company purchases.
Industry:Advertising
A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.
Industry:Advertising
