- Industry: Printing & publishing
- Number of terms: 4475
- Number of blossaries: 0
- Company Profile:
The connection of a company or product with a public event in which the manufacturer contributes towards part or all of the costs in return for the benefit of association.
Industry:Advertising
semiotics, the study of nature of meaning, in contradiction to semantics that is study of significance, actually what corresponds to semiotics.
Industry:Advertising
The process by which manufacturers agree to abide by codes of practice without the force of law.
Industry:Advertising
A gift or incentive in which the consumer pays for the cost of the gift, usually at the time of purchasing the primary product.
Industry:Advertising
