Raspored medija

Raspored medija

A graphic representation of the dates, times and media sources in which advertising is to be placed.

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Частина мови: noun
Синонім(и):
Blossary:
Галузь/тема: Advertising
Category: Marketing communications
Company: Butterworth-Heinemann
Виріб:
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Пов'язані терміни

Raspored

Business services; Project management

In project management, a schedule is a listing of a project's milestones, activities, and deliverables, usually with intended start and finish dates. Those items are often ...

raspored

Government; American government

Senate practice today generally concedes to the Majority Leader the prerogative of arranging the floor schedule of the Senate and making unanimous consent requests and motions to ...

Planiranje medija

Business services; Marketing

A set plan detailing the dates, channels, advertisements and length of advertisements for a marketing campaign.

Plan medija

Advertising; Marketing communications

The document embodying the specific media objectives, strategy and tactics designed to support a brand.

Planiranje medija

Advertising; Marketing communications

The process of determining the means by which an advertising message will be communicated to a defined audience.

Provizija

Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.